GDP “measures everything except that which is worthwhile”.
Bobby Kennedy

Jump motivates people to do and value two of the things that make life worthwhile: volunteering and physical activity

So they will

With our partners Simetrica, we do this by combining creative behaviour change and social impact analysis.

Behaviour change

We motivate people – through creative campaigns, behavioural science and digital technology – to make their lives and communities happier and healthier.

Social impact

We help organisations discover the hidden value in what they do. This gives them a new set of measures, messages and motivations with which to engage their funders and audiences.

Here’s how:

GIVERS: The world’s most detailed and useful survey on volunteering

Social impact

After discovering volunteers were worth an astonishing £53bn to the UK economy, we set out to find better ways to recruit and retain them.

Behaviour change

The GIVERS toolkit is based on the world’s most detailed survey into volunteering. It uses evidence-based behavioural science (the psychology of how people actually make decisions) to advise volunteer managers on recruiting, managing and retaining volunteers more effectively.

The nation’s biggest sports day: I Am Team GB

Behaviour change

The National Lottery and ITV wanted a national sports day to celebrate Team GB and their Olympians coming home from Rio 2016.

Social impact

Our team helped recruit 2,600 volunteer led, free, fun sports events across the UK. Nearly 1 million people turned up.

#BigThankYou at BBC Sports Personality of the Year

Behaviour change

From our research we knew that a simple thank you was one of the best ways to recognise the huge value of volunteers.

Social impact

In December of the same year we led #BigThankYou with BBC Get Inspired. #BigThankYou trended globally on Twitter, beating the X Factor final on the same night.

Hidden Diamonds and the DCMS Sport Strategy

Social impact

In 2014 our Hidden Diamonds impact analysis on the value of volunteering was presented with Lord Gus O’Donnell and backed by Andrew Haldane, Chief Economist at the Bank of England.

Behaviour change

The 2016 strategy for sport published by DCMS has, for the first time ever, a focus on the role of volunteering. It is now also backed by a £30m fund solely for volunteering via Sport England.