As the R in GIVERS has revealed, thanking volunteers is key to their retention – and with 5.6m volunteers in sport in the UK, that’s critical.
Partnering with BBC Get Inspired and Join In patron Eddie Izzard led the nation’s biggest ever thank you to sport volunteers at the 2014 and 2015 BBC Sports Personality of the Year.
The UK’s sporting heroes past and present queued up at a golden phone box to say thanks to the people who make local sport happen – the volunteers.
During the shows, Eddie asked the TV audience and everyone at the venue, to add their thanks and the response was enormous! The #BigThankYou hashtag has twice trended worldwide on Twitter – beating the X Factor final on the same night in 2014, with no above the line spend.