Will Watt

Director of Product

At Join In, the London 2012 volunteering legacy charity, Will conceived and developed all creative, communications and campaigns including the #BigThankYou campaign with BBC Sports Personality of the Year (trending globally on Twitter in 2014 and 2015).

Will also devised Join In’s work into the value of sports volunteering in the UK which has become a case study in Lord Gus O’Donnell’s ‘What Works Wellbeing’ centre. This was followed up with leading behavioural science research on how to recruit and retain volunteers. Both of these pieces of work built on the work of Simetrica and Daniel Fujiwara.

Previously, Will studied Law at university before working in publishing for the NME and then as Publisher of Viz comic. At Viz Will doubled revenue and subscriptions and published the bestselling Viz ‘Profanisaurus’. Will then moved into digital with the launch of a pioneering joint venture with the BBC that turned into a major sustainability initiative for the Prince of Wales involving M&S, Eurostar, B&Q and other leading brands.

As a volunteer, Will founded King’s College Old Boys F.C. in 1998 and in 2012 founded The Swimmer, a community swimrun across London which has featured in the national press. Will also runs the U9s age group at his son’s Rugby Club, Old Alleynians.

Ricky Lawton

Director of Economics and Evaluation

Ricky leads on economic valuation and impact evaluation research, including experimental design, econometric analysis, quantitative and qualitative survey design, managing a team of economists, data scientists, and qualitative researchers.

Ricky has led all of Jump and Simetrica’s work on volunteering since 2016 and specialises in causal analysis applying experimental and quasi-experimental methods to isolate the societal impact associated with policies and programmes. Ricky has led research into the educational impacts of science and technology education in schools (Siemens and Teach First), economic valuation for the Right To Succeed education investment bond (RtS; Teach First), and the impacts of creative occupations in the UK (Nesta). Ricky has worked on large-scale projects for the UK Government (DCMS; DfT; Cabinet Office).

Jump x Lark logos

Jump and creative communications agency Lark have worked together since 2010 on large-scale campaigns across sustainability, sport and volunteering. Jump produce the insights and ideas which are then brought to life in an effective and engaging way by Lark’s expertise in creating audience-inspiring content, words and visuals. The Lark team is led by former BBC editor and journalist Paul Allen.

Projects include:

Jump regularly collaborates with Daniel Fujiwara and Simetrica.

Simetrica is a world-leading, award-winning social impact analysis and policy evaluation consultancy. Simetrica specialise in quantitative analysis with expertise in a wide range of fields related to policy evaluation, covering the ethics of policy evaluation, causal inference (statistics and econometrics), valuation of outcomes (including non-market goods and services), survey design, cost-benefit analysis, cost-effectiveness analysis, impact assessments, and behavioural science.

Projects include:

  • NCS
  • Fields In Trust

Our network

We also work with a close-knit group of trusted suppliers and collaborators – from film-makers and copywriters to digital developers and researchers – who we know can deliver, no matter what we throw at them.